Brand confidence index is very high second-hand shops

Posted in Uncategorized on July 27th, 2010

This year, in Beijing’s high-end office buildings and trendy neighborhoods, a batch of second-hand luxury goods stores, attracted many consumers to join in pursuit of brand-name. These “cheap” brand name stores shopping whether it is cost-effective value of new areas or new sales channels for counterfeit goods? Our reporters offer brands gucci bags such as LV trademark agent, find out.

Sources received gifts be sold

In SOHO, a company called “V2″ exchange of second-hand luxury goods stores, displays LV, GUCCI, LANCEL, PRADA, FEN-DI, and many other world-class brand handbag, bag and other items. The number of journalists a bit rough, only three wall shelves display a variety of brand-name packages have seven or eight 10.

“We are all here, the owner of goods received many gifts, that he did not need to bring sell.” Clerk told the reporter, in addition to the various second-hand package guests consignment shop owner in to Europe, America, Japan and the Hong Kong, that may be selling the package will be bought on the store sales.

When a reporter said that there are a number of second-hand package to be placed on consignment here, the staff enthusiastically said: “We are here to procedure is simple, as long as the consignment of goods to hold you and your ID come on into. If you have the best invoice, If not we also have professional inspection of your goods, proved to be genuine, you can price up. ”

Prices generally can play six Qizhe

A detour to a prominent position labeled “manager recommended” bag attracted the attention of reporters. “This is the latest of this year’s LV handbags, Trade shop selling 11,800 yuan, our price is 8900 yuan, very cost-effective.” Clerk has come up with this special package of invoices, “which was commissioned to provide our sales vendor It shows that this package is in the Palace Hotel in the LV store to buy. ”

Store price from several hundred dollars to bag a few thousand dollars. Clerk said, basically six Qizhe priced around the average price of less than 30% of stores.

How to prove true and false questions goods

Although the V2-store promotional page with the words “goods are guaranteed to refuse selling fake products,” but the reporter found that the invoice can be issued to buy second-hand goods only about 30%. Although the clerk explains that many brand-name luxury brands will be marked in the original production number and the number, to judge from the number in the year of production of goods, but also upon receipt of goods, please identify the authenticity of professional help, but most of invoices without a purchase of goods or people do not feel at ease.

“Where the professionals responsible for inspection?” And journalists to the trademark agent with the clerk asked. A clerk, said his early 20s, with many receiving experience, he can be visual, touch and other aspects can be judged. Customers want to verify the authenticity of the purchased goods, “can go to the International Trade of the LV store to test.”

Trade mark agents on the ability of staff to identify suspected, “now a very sophisticated means of imitation brand-name and some top counterfeit goods from the inside of the fabric to the outside of the sewing process is imitated exactly the same way, even those of us who are not always easily be trained gucci bags conclusion can not possibly seat of your pants will be able to judge. ”

Reporter then asked whether the World Trade LV store luggage free of charge when identified, receive a negative answer.

In this office, the reporter also found several nominal sales of gucci bags second-hand designer clothes shop, the “name brand” clothing mostly only one, priced around 1,000 yuan, in addition to trademarks, staff take no other “identity” .


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