Brand Handbags

“Like the other discount brands advertised with great fanfare, on those big, sly discount, if we do not want to buy like.” Hangzhou Miss Dong has heard that famous street ARMANI Grand Lake 6 off, rushed to get to before discounted goods found early gucci handbags depleted, “not in obvious places marked discount, visiting the shop when a salesperson does not add special instructions, how do I know it discount it?”

Seven in August each year, are a variety of seasonal clothing discount when the most powerful, however, major shopping malls in big yell, when clearing stock, various big names but the “semi-underground” status with his own a quarter of goods. This is because the “sell themselves”, they worry about the big “marry”? Or because they fit high above the big top and slim, shy big selling discounted products? Approximate idea of their promotional strange point?

A spectrum of big discount

Up to half of the unannounced visits to journalists gucci handbags found that low-key international big discount in the case of Hangzhou, not unusual.

Hangzhou, the first floor of Building B – the most concentrated area of international big-name reporters in Tod’S leather counters in a circle, did not find any discount information. Only when the reporter picked up a small bag when it approached a salesperson told that this bag can now play six fold. Upon inquiry, the salesperson said the store is currently doing a regional seasonal discounts, about 78 kinds of bag and shoes last ten sections; while the other counters have been replaced by commodity fall and winter clothing, no discount.

“Why do not indicate the discount?” Ask the face of reporters, sales staff only said “the company’s practices.”

The same situation also appears in the Lake Road neighborhood GIORGIO ARMANI international famous store. Similarly, no store mark, indicating the ongoing price reduction or discount, you carefully have to ask was told – in addition to the second floor part of the new women’s and men’s third floor of a small number of new products, the other 6 are playing off. In the Dolce Gabbana store, staff told reporters that apart from the inside a row of new products, other merchandise to 5 fold. But we also do not discount store or product information found on the sides.

In the other international big-name stores, the reporter found, although more or less has marked “SALE” (sale) words, but they were not very conspicuous standard; many discount items are placed in inconspicuous corner, with the ordinary different from the practice of the brand. Lane Crawford in the first floor of the GUCCI store, the reporter only after careful searching found in a small corner of a read “SALE” tag words, which did not indicate the specific discounts, staff said, “What discounts are, different for each product. ” This reporter saw the men’s an original 3,810 yuan 800 yuan at current prices, equivalent to 2.1 fold; another pair of shoes, original price 3,400 yuan, 2,380 yuan at current prices, equivalent to 7 fold.

We have informed members

Discount, price reduction for the majority of brands are a good opportunity to deal with inventory, and consumer goods can be bought cheap. This is a win-win for both sides, why do the international big names but crept up then?

Faced with this question, Tod’S counter staff explained: “We never did sale advertising, our products mainly for their VIP customers, no need to rely on advertising to attract this discount consumers.” GUCCI stores Staff also presented a similar response, they explained that the small number of discounted goods are seasonal products; as GUCCI consumers relatively fixed, there is no need to use seasonal products to attract other customers.

Lake ARMANI store, a salesperson told reporters before the start of the discount, they have to notify guests with a specific client. The so-called specific, mainly telephone and text messages, occasionally in the form of invitations to invite them to buy discounted merchandise.

It is understood that although the business is the information to the VIP clients, but in fact, such a sale discount, into the store’s average consumer can enjoy the same. In other words, the sale is not only for VIP customers, but the face of all consumers. But not every consumer has the “honor”, the first time learned that these big discount information.

Who apparently refused miles

In those who desire luxury consumers feel the eyes of the practice of top-brand discount keep silent, is a bit “eccentric.”

“Those things that the brand is so expensive that ordinary white-collar workers usually we can not hand under it.” Consumer Miss Li told reporters, “the price after discount, some of which are acceptable, but the big news that we ordinary people discount it Debu to; even to the store, if there is no meaning to buy, the same salesperson will not tell you which items are discounted. and so on have been fully discounted the news of the last good cargo long gone. ”

“Since the discount is open, not only for VIP customers, then we get a message not that loss?” Another consumer said in an interview, the big discount so low-key, is clearly artificial threshold, resulting in Some consumer news unequal. “Or, they simply do not want to discount merchandise to sell the average consumer?”

There are people that may be big in the “trick”, so that consumers always feel full of mystery, “even a superior sense of awe.” The consumer speculations.

Habits of consumers

Low-key side is the top big discount, the other big consumer laments, “information dissemination unequal”, the international big this practice is to set the threshold or a specific marketing approach?

GIORGIO ARMANI this reporter contacted the company. Relevant person in charge of its Asia-Pacific, said: “All the luxury goods are doing so, we focus on the branded apparel itself, rather than a means of discount, we do not need the way through this discount to attract customers.” Stakeholders also said the brand’s sales strategy is a global, other than the store in Hangzhou, is the same.

Hubin Street executives Ma Qihua look at this phenomenon: “This could be big in the operate, to the VIP guests an advance purchase discount goods news, but also as a way to purchase is usually price their products thanks be to them ‘policy ‘The tilt it. ”

“In the U.S., big discounts will not be propagated. But most consumers find out about the law to the particular time, will concentrate to buy discounted goods.” Tong, general manager of Hangzhou Building Shopping Center Strong said people may be luxury goods to China time is not long, consumers have not figured out the law, and will gradually used to it.

An industry that big is not only a variety of details in the product gucci handbag is better than ordinary brands, they create a superior atmosphere, it was also master.