Brand Handbags

Cross Street in London (Cross Street), boutiques Canal in the window hung a British designer Lai Zhalei • George (Lezley George) designed fold-style jacket, priced at £ 350. Store is empty. A few blocks away, the second this year, Designer Warehouse Sale Field (Designer Warehouse Sale) is in progress, and have shelves full of items that gucci bags exactly the same coat. What price? £ 60. And here, people are mad rush to buy. At the same time, the department store Selfridges for Ralph • Lauren (Ralph Lauren) counters, a cashmere pullovers priced £ 435. A customer looked at the price tag and quickly walked away. In the eBay website, the same sweater priced at just £ 50 in TK Max (Note: the British boutique discount stores), compared with £ 30. According to a spokesman for Selfridges said the counter in the Ralph Lauren • fire sale twice a year during the period, there will be “crowded”, but in mid-March, the counter is almost empty. Well, now there are who buy fashion in accordance with the retail price then?

So not many people. British Retailers Association (British Retail Consortium) data show retail sales in January 2006 was the most disappointing in 11 years, and that “little signs of recovery.” View of the fire sale in January is the season, this clearly shows that even if the markdowns, consumers do not want to buy. British Retailers Association, said even the March, the data did not improve the amount of sales decreased by 1.4% over last year, including clothing and footwear “very bad marketing,” “often rely on discounts to promote sales growth.” Obviously, the discount rate is not big enough.

Consumer debt is often mentioned, fragile consumer confidence and bad weather are gucci bags likely to be dismal sales of the reasons, but another factor may be the retailer’s price cuts not enough to attract consumers.

Famous sale market boom

Hit a grand scale price reductions of 5% or 10% of the signs would become the laughing stock of others, even if it may not be feasible to play seven fold, as everywhere, playing off 7. After all, in the past, to happy shopping means that you can only drive to Braintree, Essex, or the Bicester Oxfordshire (UK where the two largest Outlets), but now everything different. Designer Warehouse Sale market each year in London Kings Cross area of a warehouse at 4 times, from Valentino (Valentino), Dolce & Gabbana, Versace (Versace) and Phillip • Tracy (Philip Treacy) and other designer clothing hand can be as low as 2 fold.

On the Internet, eBay has established its small economy of the Kingdom, but also the rapid development yoox.com and designerexposure.com: in them there, the standard is to play three fold. In this quirky retail war, some eBay sellers have done very successfully over the past 1 year, and even set up its own retail stores – see Yours2, auctioningforum.com and Naughty Alabama bar, where Prada (Prada), Gucci (Gucci) and Nicole • Safari (Nicole Farhi) brand, as well as their own designer brands offer a great discount. However, some traditional retailers are moving against the current, such as sales chloe (Chloé), Mark • Jacobs (Marc Jacobs) and Missoni (Missoni) brand of fashion clothing shops Diverse. Diverse primary buyer Rosa • Lanche (Rosa Lamche), said: “Our business does well in non-fire-sale season. In the beginning quarter, when the first batch of new products to market, customers always want to wear those famous first – They will come in March, early and prepared to spend £ 800 to buy a thing. Our clients include a lot of media people and creative people, even the banker’s wife – if the wind has color photos of people standing in the forefront of the trend, they will be a great satisfaction. ”

Similarly, net-a-porter.com website discount period does not matter: because it can predict trends, to provide consumers with the prevalence of single items on a quarterly basis, the online retailer’s customer base has grown from a small group of obsessed who develop into the many customers worldwide. Popular products often require that a single book, or in other places have already sold out, such as Roland • Murray (Roland Mouret) Titanium dresses nowadays very famous, and possibly become a classic of this century, Chloé Paddington handbag.

Consumer base alternative

“Our main business quarter of the full price of high-end fashion products,” net-a-porter cable head on the procurement Nigeria • Lee (Sojin Lee) said, “We do have a discount, but considering the nature of the products we sell, and high-value services we provide, we did not play too many other discount retailers. “The company does not need to do so. net-a-porter.com customers queuing up to be not only to purchase, then full price for Chloé Betty Bag Bags (price £ 1012) and other commodities, and they can only buy one per person. Surprisingly, given the “high demand”, the site does not allow a person to purchase more than Betty Bag handbags.

Net-a-porter and the situation is similar, Diverse customers enjoy a more alternative designer brands such as Future Classics or Preen and so on, and they are willing to pay full price and what they want.

Lan Che said: “Our customers know what they want, and are clearly willing to spend more money to buy some kind of things – they usually do not discount the shuttle counter at department stores of that class of people.”

They may not be the kind of family has several children who – as the Designer Warehouse Sale is looking for a field can wear their belt system Allegra Hicks, Ms. long-sleeved jacket. “Went to buy clothes here, may be a bit ashamed, but I have two teenage daughters, they love fashion, and change clothes as the same water,” said the woman declined to be named, said, “In the quarter, the beginning, I may buy 12 full price clothes, but we most want to buy time to stay to buy discount, we often wait to play three off. Otherwise, how do? with my daughter’s expenses, if I do not play three fold When shopping, now may have to sleep on the streets. ”

Designer Warehouse Sale market is very popular. Feature in Time Out magazine, the list of 100 living in London, reason, which, Designer Warehouse Sale Field ranked 10th highest in the Tate Modern Museum (Tate Modern) before. But behind the scenes boss Roger • Walker – Dark (Roger Walker-Dac Chloé Paddingtonk) are not too worried about large-scale retail outlets will squeeze. “We are not to replace Bond Street (Bond Street),” he said, “you know, such as Ralph Lauren brand • must have a flagship store in Bond Street. I think that their Bond Street If you engage in discount store sales of little value. the significance of their flagship store more is declared ‘we are here, we can afford to pay the rent here.’ ”

“There will always be some women to buy retail goods. They may have in repairing gucci bags clothing budget, you may want to be wearing a designer’s latest clothing the first person, and do not care how much. Though I think they are a minority, but the overall will exist. Our purpose is not to replace such a way to buy fashion, “he looked at those preoccupied shuttling between the consumer shelf, said,” Our goal is to add another way of purchasing clothing. “